Entrepreneurial phenomenon. The profile of techno-entrepreneurs: motivations, characteristics, values, career, role. Process of creation of a technology company: sources of ideas, possible paths and organizational aspects. Business models: definition, elements, classification, creation, analysis and value proposition. Drilling down on business understanding: the value creation model, the profit model and the business logic. Communication of the idea: the executive summary and the sales pitch.

This workshop is recommended for graduate students who:
- want to evaluate the business potential of a technological project in which they are already involved;
- consider the possibility of becoming a techno-entrepreneur sometime after graduation (M.Eng, M.Sc.A or Ph.D);
- want to understand the entrepreneurial mindset, to use it as a corporate entrepreneur (intrapreneur).

Workshop plan

Session 1: The entrepreneurial phenomenon and the techno-entrepreneur profile (3,5 h.)
The importance of (techno-)entrepreneurship for the economy and the society. Brief overview of the situation of entrepreneurship in Quebec, in Canada and worldwide. Entrepreneurs’ psychological and motivational aspects. Entrepreneur are born or made? Necessity entrepreneurship versus opportunity entrepreneurship. Particularities in the case of the techno-entrepreneur. Entrepreneurial career versus employment.
Session 2: Starting up a technological enterprise (3,5 h.)
Identification of technological opportunities: (i) Sources of ideas; (ii) identification and creation of market needs; (iii) Opportunities and the technological paradigms; (iv) Barriers to entry. Entrepreneurial paths: (i) Types of entrepreneur; (ii) Supportive tools and organisms for start-ups; (iii) Possible paths. Organizational issues for the creation of a start-up: (i) Basics of a business plan and its components; (ii) Overview of a product development plan; (iii) Overview of a marketing plan; (iv) Overview of an operations plan; (v) Overview of a financial plan
Session 3: Business models (3,5 h.)
Basics of the business model concept: (i) definition; (ii) utility; (iii) elements; (iv) introduction to some canvasses. Some classic types of business models: classification and examples. Creation of a business model: steps and tips. Analysis and continuous improvement of business models: examples and best practices
Session 4: Drilling down and communication of business opportunities (3,5 h.)
Business value creation models: definition and examples. Business profit models: definition et examples. Business logic: definition et examples. The executive summary: principles, structures et examples. The sales (or « elevator ») pitch: (i) importance and fundamental elements; (ii) Best practices for winning « pitches »; (iii) Examples.
Assignments and evaluation
Assignment 1: first-cut version of the business model to commercially explore a personal technological project in which the student is involved.
Assignment 2: Writing of the executive summary and recording of a short sales pitch for a student’s personal techno-entrepreneurial project (2 pages).
Grading is of the "pass" or "fail" type. Attendance to all sessions of the workshop is mandatory.